Meet the team

The people behind Placement Findr

Meet the team supporting Placement Findr's work across property, care and accommodation.

Danny O'Brien, Co-Founder & Managing Director

Danny O'Brien

Co-Founder & Managing Director

Danny started his career as a professional footballer for clubs including Aston Villa and Wigan Athletic, later playing in Finland and the UK semi-pro circuit.

He brought his competitive drive straight into corporate sales and property investment. After building his own successful short-term let portfolio and management business, he integrated it as Placement Findr’s very first property partner.

Today, Danny is the driving force behind Placement Findr. He oversees new business development and continuously refines operations across every division to ensure the business delivers an exceptional quality of service.

Becca O'Brien, Co-Founder & Accounts Lead

Becca O'Brien

Co-Founder & Accounts Lead

Becca’s career spans key roles in both law and logistics, giving her a sharp operational mindset and strong strategic insight. As Co-Founder of Placement Findr, she has played a pivotal hands-on role across nearly every corner of the company, from leading Placement Assistants and managing marketing initiatives to streamlining core operations.

Today, Becca heads up the Accounts department, ensuring financial clarity, business efficiency, and smooth operations behind the scenes.

Faz Vali, Head of Operations

Faz Vali

Head of Operations

Faz brings 18 years of experience across education, leadership and operational management to Placement Findr. As Head of Operations, she oversees the day-to-day running of the business and leads the team responsible for coordinating Placement Findr’s crisis accommodation service.

With a strong background in safeguarding, team leadership and managing complex situations, Faz ensures placements, operational processes and partner relationships are managed effectively. She works closely with Care Providers, Property Partners and the wider team to maintain high standards, resolve challenges and ensure Placement Findr delivers a responsive and reliable service.

Ellie Cockbain, Property Partnerships Lead

Ellie Cockbain

Property Partnerships Lead

With a background in policing and hands-on experience in the short-term rental sector, Ellie brings a strong understanding of both people and property to Placement Findr. She plays a key role in developing our Property Partner network, onboarding new partners and helping to grow the range of quality accommodation available to our Care Providers.

Ellie combines practical property knowledge with strong relationship-building skills and an understanding of the demands of crisis accommodation. Her ability to build trusted partnerships, identify suitable property opportunities and respond quickly to changing requirements helps ensure Placement Findr has a strong and reliable network of Property Partners ready to support placements when they’re needed most.

Jolene Munnik, Senior Placement Executive

Jolene Munnik

Senior Placement Executive

Jolene brings over 15 years of experience across Operations, Project Management and Global Account Management, with a strong background in leading teams, managing complex requirements and supporting clients. Highly organised, adaptable and solutions-focused, she is experienced in balancing multiple priorities while keeping communication clear and ensuring things move forward efficiently.

In her role as Senior Placement Executive, Jolene uses this experience to manage complex and fast-moving placement requirements, build strong relationships with Care Providers and Property Partners, and support the wider team in delivering a responsive and reliable service.

Annimie van der Westhuizen, Placement Executive

Annimie van der Westhuizen

Placement Executive

Annimie brings a strong background in client relationship management, operations and stakeholder support to her role as Placement Executive at Placement Findr. Experienced in managing multiple client requirements and complex workflows, she is highly organised, detail-focused and confident coordinating across different teams to keep things moving efficiently.

Her previous experience working with municipal and government clients has developed her ability to communicate clearly, build trusted relationships and manage queries through to resolution. Combined with her Psychology background and people-focused approach, Annimie is well suited to supporting Care Providers and Property Partners throughout the placement process, helping ensure requirements are understood, communication stays clear and placements progress smoothly.

Sed Sombilion, Placement Assistant & Social Media

Sed Sombilion

Placement Assistant & Social Media

Sed has been part of Placement Findr since the beginning and has developed a strong understanding of our placements, processes and Property Partner network. As Placement Assistant, he provides dedicated evening and weekend support, helping manage placement queries and operational requirements outside of standard working hours.

His experience and knowledge of Placement Findr means he can respond quickly and effectively when support is needed, providing continuity for both Care Providers and Property Partners beyond the working day.

Sed is also experienced in Marketing and provides Social Media for the Group.

Nick Osborn

Nick Osborn

Technology Partner

Nick supports Placement Findr with its website, CRM and digital systems, helping the team simplify day-to-day work and keep information connected. As co-founder of PropertyPipeline, he combines practical property experience with a background in software development, automation and solution architecture. His focus is on understanding what the team needs and building straightforward tools that make their work easier.